Sustainable sustainability
Next up in our innovation blueprint (collaboration + sustainability + technology) for Economy 2.0 is sustainability.
No doubt there’s a lot of baggage with the term sustainability. What does it mean? Why does it sound so whimpy? The best definition out there is the Natural Step’s. In terms of the word itself, people criticize it for not being aspirational or inspiring. And I agree. But to me, the point is sustainability. By paying attention to the triple bottom line (people, planet, and profit), we’re able to sustain innovation and not get too out of balance. Because as we know, getting out of balance results in major shocks to the system.
Using the sectors I mentioned in Economy 2.0 blog post, let’s check out examples of sustainability innovations coming out of Portland:
May 04, 2009
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