Startup bliss using online tools

Two of the main barriers to entry when starting an enterprise are getting internal operations set up, and getting the word out to generate leads. Thank goodness for all the great online tools out there to help you turn a plan into reality! Without some of these services, it would have been harder to get FMYI off the ground:

Operations
In the beginning, I enjoyed handling all the minute tasks that came with starting a business. Then I realized that I was better suited tackling other tasks. You should have seen those early spreadsheets I used to track our finances. It was enough to make a finance professional cry. By using online tools, not only will you spend less time dealing with operational issues, but more importantly, it’ll be easier to scale without needing create additional headcount. Some tools to check out:

  • Craigslist (the good ‘ol standby for finding talent)
  • RingCentral (one number for customers to call, which you can then route to land lines, mobile phones, virtual fax, and VOIP extensions)
  • Intuit Online Payroll (formerly “Paycycle” — an easy way to handle payroll)
  • QuickBooks Online or FreshBooks (depending on your bookkeeping needs)
  • MicroMentor (online business mentoring)
  • FMYI (we’re a little biased, but FMYI is the perfect place to track contacts, manage projects, store files, share a calendar, work with clients, build a collaborative social network, and more)

    Marketing
    It’s easier than ever to get the word out about your enterprise using these online tools. The best thing is you rarely need to have any technical knowledge in order to take advantage of these services. You can quickly establish a presence on par with larger organizations. And many of them connect you to a wider community instantly so you don’t have to wait for people to find you.

  • LinkedIn or Biznik (business networking to find leads)
  • Plaxo (keep your address book up to date)
  • MailChimp (easy and fun email marketing service)
  • SurveyMonkey (gain insights from customers while eating your banana)
  • Wordpress (create a blog to share your knowledge with the world)
  • Squarespace (easy to use platform to create a full website for your enterprise)
  • Statcounter (see trends about who’s visiting your website)
  • CafePress (simple way to produce promotional materials)
  • Twitter (a “micro-blog” to tweet your updates and interesting articles to the world)
  • Facebook (create a fan page to communicate news)
  • Flickr (great photo sharing site)
  • YouTube or Screencast (places to share videos depending on your needs)


  • Do you have suggestions for great online services for operations and/or marketing? I’d love to hear about it. Post a comment below!

    My next blog post: sustainability and startups.

    -Justin

    November 02, 2009

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