Economy 2.0 and you

So we’ve introduced Economy 2.0 and covered the blueprint for Economy 2.0. And we’ve talked about the definition of innovation (collaboration, sustainability, and technology). Now, let’s talk about how you can create opportunities for yourself in Economy 2.0.

The concept of the “Brand called you“ has become even more relevant. Whether you’re working within an organization, looking for a job, or starting your own company, it’s all the same — besides branding yourself to stand out from the crowd, you need to make the business case for why you add value. It’s all about bringing compelling entrepreneurial ideas to your employer, future employer, or customers, with a clear plan on how to make it all happen. The urgency is here unfortunately thanks to the state of the global economy whether your organization is downsizing, or you’re looking to be employed.

And the bottom line in Economy 2.0 is how you can help your current employer/prospective employer/client innovate through collaboration, sustainability, and technology. How can you leverage collaborative networks to help speed up innovation? How can you apply a sustainability lens to help create long term innovation? How can you make use of technology to help scale innovation?

We can continue to talk about high level reasons why it’s important for you to be a part of the solution. But when it comes down to it, being a part of Economy 2.0 is all about your personal passion. I’m a firm believer that if you’re doing something innovative you’re passionate about, it’ll help you perform at a higher level. And unlike the old days when everyone wanted to get rich quick, or create the next global phenomenon, these days it’s all about quality over quantity.

Witness innovative efforts like B-Line and Brunch Bunch here in Portland, Oregon. And check out this recent article about “The case for working with your hands.“ There’s a movement going on where people are taking things back to the basics, doing something they’re passionate about, while often putting an innovative twist to it.

I’ll explore this topic in more detail in the coming weeks, using the story of FMYI. In the meantime, I leave you with this video to ponder, which illustrates the urgency of needing to think differently in this day and age:

Onward and upward,
-Justin

May 27, 2009

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