Economy 2.0

Okay, I fully admit adding “2.0” to the end of any phrase is just a lazy way of saying, “I can’t think of a more original way to capture this thought.“ But hey, you can’t argue with the success of everything 2.0.

So here we are. We’ve all heard about the credit crisis. But the mess is so much deeper and wider than that. In conversations with people over the past few months, I’ve been saying that the big thing we all have to answer is this: how bad is the global economy? Do you think it’s just another cyclical event we’ll get ourselves out of, or do we urgently need more fundamental change?

What do I think? We need to work together for long term change because that’s the only sustainable solution. Any other approach is only a band-aid. With two-thirds of the U.S. economy relying on consumption, and consumption going down, we need to figure out a way to innovate, collaborate, and create new sustainable jobs.

And what do I propose? Because, if you’re going to complain about something, what’s the solution you’re bringing to the table? Stay tuned for my next post…

-Justin

March 13, 2009

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2 Responses

  1. Justin-
    Good questions.  These days, experiencing unprecedented events that cluster into a media dust storm, one can feel somewhat covered in something that feels gritty and scratchy.  It makes me want to shower it off and start over but the dust just keeps blowing in. Weird analogy, but like you said its 2.0-ish in that it’s hard to imagine and describe at the same time.  I talked with a very cool guy that does some amazing presentation graphics for me and times are toughtlocally too.  Another guy that I know drives for UPS and he won’t lose his job but already sees his job changing and lessoning. 
    I propose everyone turn the person next to them and ask about their experiences;  who do they know that is feeling gritty and scratchy and what are they doing about it.  I think we (I) try to intellectualize this “crisis” so we can keep it out there, away from our real lives.  It’s here. Next door.  Down the street at the local business.  It’s in our schools.  What can we each do today to make progress.
    I suggest the key to fundamental change, which I do believe we need, will come about by seeing our own consumption differently.  Adobe recently talked about a new idea for bringing the impact of the small act of printing your doc to life in that moment when you click print.  The Adobe guy suggested that as you show the diffferent paper and print layout options, you display the relative impact that choice will have on the envrionment.  Now wouldn’t that be the ultimate nag mechanism.  Everything that we buy or do, any choice that we make as consumers includes the knowledge of the impact we are making.  You know, the totat price of ownership. 
    A little more grist for the conversation anyway….
    Patrice

     says:

    March 14, 20093:07 pm


  2. Patrice - thx for commenting on my blog! I agree that things are tough right now all around. Locally. Globally. White collar. Blue collar. We’re all in this together. We need to come together and solve these issues as a community. We can’t wait for others to solve this for us. My next blog post will begin a thematic breakdown of what needs to happen next in my opinion…

    Justin Yuen says:

    March 15, 20093:09 pm


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