FMYI | For My Innovation

How many minutes a year do you spend thinking about energy efficiency?

The average person spends 6 minutes a year pondering such things.
Are you average?

At the Green Professionals Conference last week, there was frequent discussion about Green Jobs in energy, technology, supply chain and government. It is a reminder to me that it will soon become vital for all jobs and companies to consider their impact in areas outside of the financial world and push themselves to minimize their world footprint.

With research showing that energy efficiency is a minor topic in the mind of the average American and a green economy on the minds of conference attendees; I was reminded of the important role FMYI plays to our clients. I touched on this during my “Online Tools Driving Sustainability and Energy Efficiency” session.

We are at a crossroads in business – where technology and sustainability are showing to be growing attributes to a company. This growing trend is due in part to the fact that the millennial generation—a generation shown to be interested in workplace flexibility, social working and sustainable living—is two years away from representing over 50% of the workforce. This generation has changed universities’ views of sustainability and will inevitably continue to change the business world, pushing for increased workplace flexibility and company culture embedded with sustainability.

As a pioneer in an industry that is looking to bring improved collaboration to every workplace, we see sustainability having a growing impact on future of technology and collaboration. It is important for us to work with companies and organizations committed to sustainable practices – including Hyatt Hotels, Focus the Nation and the Association of Climate Change Officers, but just as important to help the average American who only thinks about energy efficiency 6 minutes a year. The average American with a company who doesn’t have a primary goal and focus on being sustainable, but trusts their technology providers to be innovative leaders in the industry. While the general public may not necessarily think about reducing their energy consumption on a daily basis (or track their consumption), we feel it is important for our tool to help people do so with little effort. Helping these companies and teams reduce their travel, work from home and share information with clients.

As a sustainable company we track and reduce our own energy consumption (as part of our 2020 Vision to zero impact), but more importantly we help our community of users make an impact. How do we help others make an impact? Through tracking the energy used by their computers and network accessing our servers (and purchasing carbon credits to compensate), by reducing their paper consumption, by providing tools that enable them to collaborate online and reduce travel. We empower change agents across industries and sectors that want to improve their productivity and team collaboration – they just happen to reduce their carbon footprint at the same time.

It was inspiring to hear the great work being done around the Green Economy and brings me hope for a new and sustainable economy—an economy where we don’t have to think about energy efficiency, rather everyone is living and working a sustainable life.

Keep empowering,
Graeme

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