Previous Conversations

  • Our eighth anniversary

    February 03, 2012

    imageLast week, we celebrated FMYI’s eighth anniversary. Let’s take a look back at the beginning of FMYI.

    I started the company on January 28th because in Chinese, eight is good luck. I can still remember that first morning working out of Urban Grind Coffeehouse here in Portland’s Pearl District, which became FMYI HQ for much of the first year. Urban Grind owner Kevin Crawford created a thriving coffee shop for artists, knowledge workers, and the tech community in Portland. The irony is I don’t really drink coffee. I soon became a “social coffee drinker.“

    The goal from day one was to start as a bootstrapped company and focus on revenue, not raising external capital. I’m proud that thanks to the efforts of our team, we became profitably early on, but it wouldn’t have been possible without a little bit of money my grandmother left me when she passed away. Recently, I spoke at the Net Impact conference on a panel called, “Not your Grandma’s CEO.“ I first had to confess to the crowd that I am my grandma’s CEO because her values are integrated into FMYI’s culture (resourcefulness, continuous improvement, helping others, being creative).

    One of the early decisions was a name for the company. The original inspiration for “FMYI” came from all the emails flying around with “FYI” (an abbreviation of “for your information”). Wouldn’t it be easier to just post it in a centralized place instead of emailing it around? Unfortunately, “FYI” was already trademarked. So we came up with FMYI (pronounced “F-MY-I”) which is “for my innovation” because it’s about what all of us can do to spur innovation, not just share information. So now you know the story. And knowing is half the battle!

    Eight years has gone by quickly. Back in 2004, we were one of the first pioneers with the idea of combining a social networking site with tools for collaboration. The vision was to make the software easy to use, offer tools to get things done, host the platform in the cloud so clients didn’t need additional IT help, provide free customer support, and embed the triple bottom line (people, planet, and profit) into our business model. To this day, we are still focused on these things.

    They say it takes a village to raise a child. It definitely takes a community to grow a startup. The team here at FMYI would like to thank our clients, contractors, vendors, community partners, friends, family, and everyone who has helped us along the way. We’re looking forward to celebrating with you as we embark on our eighth year together!

    Onward and upward,
    -Justin

    Continue Reading…

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  • How to collaborate for sustainability

    October 05, 2011

    imageYesterday, I gave an introduction for Hannah Jones’s (Nike VP for Sustainable Business & Innovation) sobering and inspiring keynote at GoGreen Portland 2011. One of the themes during her speech was “Cooperation is the key to sustainability.“ In the face of major global economic challenges, the path to finding solutions and achieving sustainable success in the most resource efficient way is through cooperation and collaboration. But how do we do this? Here are some ideas given our experience in this area:

    1. Connect your change agents

    Ideally, this audience is a group of folks who have worked together already. That way, the social connections are stronger and increases the chances for success. Creating change is hard. Build an online community so they can connect with each other to ask questions, find solutions, develop a working relationship, and support one another along the journey. You can create a closed or open social network on FMYI to bring people closer together, whether they’re in the same town, across the world, on mobile devices, or dial-up Internet connections.

    2. Share information

    Knowledge is power of course. By centralizing links, best practices, documents, events, and more, you’ll give them the tools to take advantage of opportunities. And since finding sustainable solutions requires constant innovation, having a steady flow of new information is critical. Not only can you flexibly tag information on FMYI and set up email alerts, you can also benefit from our “Thought Leader” feature to identify the experts on specific topics within your FMYI site.

    3. Achieve your goals

    Once people connect and share information on the site, they can catalyze new ideas and turn them into projects. This is where you can cooperatively and collaboratively get things done to scale your results. Project teams should be assigned (or can self-organize) around accomplishing the goals your initiative has established. On FMYI, you can easily set up project pages and track tasks to achieve your mission while using the world’s only sustainable collaboration platform provided by a certified B Corporation.

    -Justin

    My GoGreen 2011 introduction for Hannah Jones, Nike VP for Sustainable Business & Innovation

    Good morning! I’m honored to introduce Hannah Jones, Nike Vice President for Sustainable Business & Innovation.

    We first met ten years ago while we were working for Nike in Europe. What I’ve admired is her ability to collaborate for change and innovation, from Nike senior management to global NGOs and across many other stakeholders.

    As we all know, going green starts with being a change agent. Hannah’s success in integrating sustainability into design, marketing, throughout Nike’s supply chain, and across industries serves as a blueprint for sustainable innovation.

    Her team’s mission is to embed sustainability into the heart of the Nike business model and mobilize employees, consumers, policy makers, civil society and other businesses to power a rapid transition to a sustainable economy.

    Before joining Nike, Hannah served as a consultant to Microsoft and Kimberly-Clark on their community affairs programs. Prior to that she worked for CSV, a European non-governmental organization, where she led media campaigns centering on youth issues. Hannah began her career as a reporter, researcher and producer for the social action unit of BBC Radio One and Radio Five.

    Hannah is a founding member of the business advisory council to the United Nations High Commissioner for Refugees and was named a Global Young Leader by the World Economic Forum in 2007.

    It’s inspiring to have a global sustainability leader right in our backyard. I’m looking forward to learning more about what’s next so we can all collaboratively build a sustainable future together. Please join me in welcoming to the stage Hannah Jones!

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  • Soul glow

    January 05, 2010

    With the end of 2009 comes the final installment of my bootstrapping blog series (with a New Year’s resolution to blog more frequently and involve all our team members!). At the end of the day, you can plan, strategize, rationalize, work hard, and dream all you want, but so much of the startup experience comes down to intangibles. Luck is frequently mentioned as being a key ingredient. And you have to be in the right place at the right time. I’ll call all of this the “Soul glow.“

    At the heart of your startup, you need an authentic soul. It’ll carry you through all the difficult times and elevate you to new heights during the good times. What is soul? I’m sure you’ll have a different definition, but to me it’s a crazy combination of passion, surrounding yourself with inspiring people, working in places with things around you to spark new ideas, a desire to collaborate with others to overcome challenges, having fun to stay sane, bringing meaning to your mission, and staying grounded with reality while reaching for goals that truly excite you. Balance is a key theme.

    For me, starting FMYI in Portland was key in terms of livability and the balance between cost and work life benefits. For example, because of the public transportation system, bike paths, and urban growth boundary, commuting times are shorter here than other cities which helps the local economy. This helps reduce stress for employees and maximizes the productive hours people can spend at work. Much has been said about the population of cultural creatives in Portland. It’s important to be surrounded by creative energy and new ideas when starting a business to help you tackle all the challenges that stand in the way.

    Passion is a key element in keeping the energy level high. We truly enjoy helping people collaborate more effectively and are excited that 2009 brings us closer to a tipping point. We’ve also surrounded ourselves by people who are great at getting things done in a collaborative manner, whether they’re employees or vendors. Our commitment to sustainability has been a differentiator for us and brings a greater sense of meaning to what we do. We’re doing the Northwest Earth Institute’s Sustainable Systems at Work course and had a lively discussion this morning about how we can continually improve and help others. Doing the course helps us get into a different frame of mind at work. NWEI definitely has a lot of soul!

    And a key element is having fun since growing a startup is hard enough as it is. Working with great clients is the biggest factor, and is something we’re very thankful for over here at FMYI. Being located in the Leftbank Project building also helps with a brewery in the basement and a cafe featuring local/organic ingredients. Occasional karaoke sessions, although potentially dangerous, can bring some soul (literally) to the workplace.

    So as I bring this series of blog posts on starting up a business to a close, I’ll raise a virtual toast to everyone that 2010 brings all of us a “soul glow.“ May all your hard work be rewarded, and your dreams realized!

    Onward and upward,
    -Justin

    Links to the complete blog series on starting a business:
    • Intro: “Head west, young man”
    • Bootstrapping: These bootstraps are made for walkin’
    • Growing: Grow with the flow
    • Worklife: Does worklife balance exist in startups?
    • Tools: Startup bliss using online tools
    • Sustainability: Sustainable startups: the triple crown
    • Soul: Soul glow

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  • “Head west, young man”

    August 14, 2009

    Twelve years ago, I embarked on my own Lewis and Clark Expedition, going from the East Coast to Oregon. My journey featured a plush ride in a 1991 Ford Taurus emblazoned with neo-hippie band stickers. Portland drew me in, with its promise of rugged adventure, and the potential to do things differently. The other big reason for the move was getting a job at Nike, a culture that to me epitomized an innovative, entrepreneurial, and irreverent spirit. And free shoes of course!

    Combine the two together, and I had a perfect platform to incubate my business ideas spanning the intersection of design, organizational change, and technology. From the early days of exploring BBSes to putting my university newspaper on the web, to working on intranet projects at Nike, I was fascinated by how to connect people online, help them communicate, and catalyze action.

    But ideas aren’t worth much unless you can bring them to life. Once I had refined the concept enough through meetings with friends, basic drafts of the (now useless) business plan, and developed some connections, the vision came together. Bootstrap a company through client revenue, have an authentic brand, build a great team, and integrate sustainability. In short, our “common sense” plan born out of not knowing any other way of doing it.

    Over the next few weeks, I’ll be blogging on the top ten things I’ve learned through the startup experience. I don’t think any entrepreneur feels like the startup feeling ever ends. You’re always looking for new plateaus and solving new challenges. So why am I writing about it now? With the worst economy in generations and so much continued attention on VC/Angel funded startups, I figured this was the time to focus on a topic that’s all about finding opportunities and going after them the old fashioned way when resources are tight — bootstrapping. You may not need to head west to do it, but I can guarantee it’ll be an adventure!

    -Justin

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